Public-centered design (please!)

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I’m from time to time thoroughly startled and unimpressed by how public services and businesses work around time. Businesses and public services exist by getting money out of the public. In other words, the public (yes, we), pay their wages and allow them to exist. The question I have is then this: why don’t public services in particular serve the public in times of day that are more appropriate for the public? How is it meant to be agreeable to not be able to see a doctor or register at a GP in the UK without having to take off work? Seriously, something is way off here.

I can let go of why businesses work 9-5, it is their decision about when and how much money they want to make and what kind of customer relationships they want to build. Nevertheless, I don’t quite understand why they stick to their working hours as they do – opening your shop for longer or different hours would give you a better competitive edge over other businesses and possibly make your customers happier. Businesses already ‘get it’ in the south of Europe – it’s nothing unusual to find shops open at 2pm and closing at 10pm. To sum it up, later opening hours could bring businesses:

  1. higher income
  2. better customer loyalty
  3. better competitive edge

Any thoughts? Is it too much to expect people who want to profit from me to let me give them money when I choose to? Or having public services available when the public is?


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