I’ve been giving Amazon praise for years now, but it has now managed to develop a glitch in its profile. Being the world’s biggest book seller, it provides some of the best customer support and a good choice of well-priced books in English, but as it turns out, it doesn’t have as much understanding of the customer or the reading culture as it should when it comes down to the Kindle.
If the Kindle is to resemble the reading experience, which overall it does pretty well, one should be able to lend/borrow books from other people. It’s enough that one can’t pass them on to those without a Kindle or with any other e-reader, but there is no reason why users should not be able to at least lend/borrow books from other Kindle users if not pass the books on entirely.
This must be a bingo situation for publishers and Amazon as far as the money goes – not allowing people to share content will force them to either:
1. get around it somehow by stripping the DRM and risk Amazon erasing content and share the content
2. keep buying regular books
3. get different e-readers that have that option (e.g. the Nook)
4. keep on paying out every single time they want to read a book on Kindle and not share the content later
I recently read a fantastic book on my Kindle called ‘The End of Mr. Y’ by Scarlett Thomas, but now every time I recommend it to someone that someone inevitably asks if s/he could borrow it from me and I end up telling myself that I should just stick with the good old second-hand books so I can share the love rather than hamster books on my Kindle.





