Of 140 million cell phones sold in the US in 2007, only 10% were recycled, according to the US Environmental Protection Agency. EcoATM is a sort of a reverse vending phone machine that allows people to drop their old phones into it and get credit for it in form of store or charity vouchers if their old phone has any resale value. If it doesn’t have any resale value, they just get to feel better about themselves and not create an extra pile of plastic rubbish.
At no cost to the retailer, ecoATM provides self-serve electronic eCycling stations which quickly inspects and assigns real-time secondary market value, collects/bins portable devices, provides payment to the consumer, and administrates any additional trade-in promotions / discounts loaded by the OEM and/or retailer.
The one thing not quite clear to me is why mobile phone manufacturers and service providers are semi-expected to make things recyclable, while there is much less pressure on the overall e-hardware producers and retailers, whether we look at laptops, printers or scanners.
[Via Springwise]












