Green Xchange: Creating a Meta-Map of Sustainability

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GreenXchange is an exciting collaborative project between Creative Commons, Nike and Best Buy. The idea is based on open source innovation between businesses that are looking for innovation in sustainability and are looking to move from an institution-centric to a network-based model of business and knowledge organisation. Sharing research and opening patents to enlarge rather than privatize innovation and knowledge seems like a great idea, even if I can’t help doubting that large businesses will seek out exclusivity in bringing out innovation more so than being credited for it and gaining from others. But let’s hope that’s just scepticism – the potential shareable equity is far more valuable than internal unshared resources that can put it together through a network.

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