True contactless = Pay with Square

http://vimeo.com/squareinc/paywithsquare

Square has been at the forefront of financial services innovation wave. Aside from their dongles that allow just about anyone to take card payments, they’ve recently come out with a very slick solution called Pay with Square. The solution feels like a solid evolution of the over-awaited mobile wallet generation. Not only does it rid the merchants and the end users of the need to have an NFC-compatible device, but also enhances the transaction security though using photo ID instead of pins or signatures. The way it achieves this is by employing geofencing that alerts the merchants of the customers’ presences whenever they come within close range of the store, thus ridding the customers of needing to use their phones or cards whilst shopping.